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In a world where complexity prevails, we are the premium agents of quality, the advocates of simplicity. We foster the true innovator in all of us. We build brands that have a sustainable, positive impact on our lives. We build technology that changes industries. We use creative to tell the world what makes businesses special. We empower businesses to create a culture of giving back.
Strategy Think of us as your brand consigliere. We unlock the unlimited potential in your people, products and brand.
Creativity Defining your brand identity through dynamic creative, messaging, collateral and campaigns.
Marketing Driving demand with omni-channel digital marketing initiatives focused on hitting metrics for success.
Technology Integrating the latest in web, mobile and emerging technology solutions to take your brand to the next level.

our proud members

WE believe in collaborative efforts and initiatives locally and globally, so that we expand joining our hands to potential forces
Pakistan Software Houses Association for IT and ITES (P@SHA) was initiated by a number of software houses in an attempt to create a functional trade association for the IT industry in Pakistan.


An Idea can not be successful without a brain force, we invest in our people

Sophie Newman Sanders


About Sophie Newman Sanders

Sophie is the Co-Founder of 22FOUR and she is responsible for operations and oversight of 22FOUR portfolio. She is entrepreneur; a leader and a strategist with a stellar track record in product development with an ultimate focus on the customer success. She is wearing many hats while working with cross-functional teams across continents; as a result, she has a unique ability to manage multi-disciplinary projects, and to navigate complex challenges. Her professional values boils down to who make things happen, transforms vision into reality and plans into actions.

Kamal Faridi

Founder - CEO

Naumana Niazi


Talha Shums

A Business Partner

Talha Shums

Talha is an ERP and CRM expert dealing with most of global clients across Asia Pacific, South East Asia, Europe and North America. He is highly keen professional with extensive technical knowledge of business acceleration which helps businesses to automate their processes and ultimately ensure business growth by adding good value proposition.

Talha Majeed

A Business Partner

Talha Shums

Talha is a client services expert dealing with most of global clients across KSA and Europe. He works mostly coming up with new innovations for product development using latest digital trends.

Faraz Hassan

A Business Partner

Faraz Hassan

Faraz leads being with unique creative, aesthetic qualities to make any product and brand successful digitally. He simply involves striving for excellence. Faraz worked in private equity and venture capital for 5 years conducting numerous deals within the healthcare, financial services, food, logistics and education sectors mostly in Dubai and UK markets.

We Provide Best Working Environment

We’ve the best team who are experts converting ideas into reality...

Have a look at all our events pixels!

We’ve all past events images in of our creative team...

Have a project for us? Get in touch

+92 300 248 0080
+92 300 248 0080


Pakistan Office

KHI | 6-B Main Sunset Blvd, D.H.A. Phase 2, Karachi, Pakistan
LHR | 282 CC Phase 4, DHA Lahore